“With our newest products, we’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels - even those who have never tried a wearable. “Today we have a growing, supportive community of more than 27 million active users around the world who are getting more active, sleeping better, reducing stress, managing weight, and getting healthier from being ‘on Fitbit’, which is a testament to the power of our platform and our consistent innovation across our devices, software features, and mobile app experience,” Fitbit CEO James Park said in a statement. If you’re not in the U.S., the international pricing below should help paint the picture. Fitbit is now banking on more affordable offerings, rather than new features, for growth. Apple dethroned Fitbit in wearables for the first time in Q4 2017, and not much has changed in the past two years. If you didn’t get the “cheaper” message, Fitbit is targeting first-time wearable buyers with these devices. Lastly, Fitbit has consolidated its lineup and will be redesigning its mobile app later this year. Ace 2 is the company’s second wearable for kids (at $70, it’s also cheaper than its predecessor) and will hit retail stores in summer 2019. Versa Lite is the company’s cheapest smartwatch yet (starting at $160, versus the $200 Versa and the recently discounted to $270 Ionic). Inspire ($70) is the company’s cheapest tracker ever, and Inspire HR ($100) is its cheapest tracker with heart-rate features. Inspire, Inspire HR, and Versa Lite are available for preorder today and launch later this month. Register here.įitbit today announced four new wearables: activity trackers Inspire, Inspire HR, and Ace 2, and its third smartwatch, Versa Lite Edition. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.
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